Akin Fadeyi Foundation Unveils New Advocacy Campaign To Curb Road Accidents.

Akin Fadeyi.

Sequel to the successful ‘Corruption Not In My Country’ campaign in 2016 and FlagIT App launch in 2022, Akin Fadeyi Foundation, a nonprofit organization, has unveiled a new series of campaigns targeted at curbing and/or reducing incessant road accidents in Nigeria, tagged “Accident Not In My Country.”

At the virtual media meeting on Tuesday, February 17^th, 2026, attended by Assistant Commissioner of Police /Force Spokesperson of the Nigeria Police Force, Benjamin Hundeyin, Senior Vice Chairman/Editor-In-Chief, Leadership Newspaper, Azu Ishiekwene, Commissioner for Information & Strategy, Lagos State, Gbenga Omotoso, and Founder, The Cable, Simon Kolawole.

Addressing the audience, Executive Director, Akin Fadeyi Foundation, Akin Fadeyi, said, “At the core of our corporate philosophy as a nonprofit since our inception in 2016, is to call out acts of corruption, collaborate with institutions to strengthen processes, and at the same time keep galvanizing our people’s collective consciousness against corruption through a bottom-up behavioural change approach.

Today, he said, “While we keep holding the government accountable for development, we are also eager to remind citizens that they have a major role to play in a clear understanding of responsibility for their own safety. But what do we find on our roads, in motor parks, and even amongst those who should know better? An unfathomable debacle of recklessness,” he added.

“Today’s unveiling of this one-minute advocacy drama is not merely another addition to our catalogue; it is a clarion call, a civic alarm designed to interrupt dangerous habits that we have, regrettably, normalized,” he said.

Over the years, Akin Fadeyi Foundation has resisted the art of a conventional nonprofit system. According to him, “We have evolved instead into a vanguard, a movement defined by audacity, grounded in conviction, fueled by creativity, and unwavering in its belief that Nigeria’s transformation is not an illusion but a strong reality, provided we act now.

“Our journey has been punctuated with groundbreaking, citizen-centred storytelling. The widely acclaimed ‘Corruption Not In My Country’ series was produced with exceptional Nollywood encouragement, commendation, and support of influential global institutions, chiefly, the MacArthur Foundation, the European Union, UNDP, UNODC, and the U.S. Mission in Nigeria.”

“We are grateful for these partners who recognize that behavioural change is not a footnote to nation-building; it is the very spine of sustainable reform,” Fadeyi stated.

Beyond media advocacy, AFF has entrenched itself as a structural catalyst. Its partnership with the Nigerian Police Force in 2017 was not just engaging; it sent the message that citizens can actually work with the police on behavioural change projects.

“We are indeed grateful to the Inspector Generals of Police, past and present, for lending us their officers for our citizens' engagement messages. The birth of the FlagIt App, our civic-tech innovation, has dismantled cyberbullying networks, aided victims of violence, and bridged the gap between public outrage and institutional action,” he revealed.

Speaking on the campaign, Fadeyi revealed that “Globally, road crashes are responsible for approximately the loss of 1.2 million lives every year at an average of 3,200 deaths per year. This cuts across the US, the UK, Canada, Dubai, etc.

Here in Nigeria, the 2025 FRSC data reveals a chilling picture: 10,446 crashes, 38,689 casualties, and 5,289 deaths, a 9.2% rise. These are not just numbers; they are unfinished stories, extinguished potentials, and families condemned to perpetual grief because of choices, often reckless, often avoidable.”

He listed overspeeding. improper overtaking, bad roads, alcohol, drugs, driving under impairment, illegal parking, and overloading as some of the causes of this menace.  These are not accidents; they are behavioural infractions masquerading as fate, the ED said.

On his foundation's collaborative efforts with government agencies, Fadeyi said that “Our collaboration with the Federal Road Safety Corps has empowered over 2,200 officers with ethical and service-delivery competencies. Meanwhile, our radio platform, Make We Sama Corruption, now beyond 200 episodes, continues to nurture a more conscientious citizenry.

Applauding AFF's effort and its collaborative tendencies with some critical stakeholders, the Lagos State Commissioner for Information & Strategy, Omotoso, pledged Lagos support for the campaign and personally promised to inform the governor about the laudable initiative

He said, “I will ensure that individuals like MC Oluomo, Seko, and other key stakeholders in road transportation sector in Lagos are part of this campaign. Just let me know when you are ready to get them involved, and I will ensure they are available for the production.”

Omotoso urged members of the public to take responsibility and support the government to ensure that infrastructures are not damaged but protected.

Furthermore, the Vice Chairman/Editor-in-Chief of Leadership Newspaper, Ishiekwene, pledged his platform’s unalloyed support for the campaign. “We will continue to support this behavioural change advocacy campaign because it aligns with our philosophy as a media organization.

Speaking further, Fadeyi stated that “AFF will continue to promote our work on behavioural change. We will continue to raise awareness with passion, precision, and persistence. But we call upon well-meaning Nigerians, institutions, agencies, and partners across all sectors to join hands with us.

Let this message be amplified on every channel, echoed across every medium, and amplified on every platform until road safety becomes not merely a rule, but a culture,” he pleaded.