One month after launching Season 5 of its flagship 5 for 5 Rewards campaign, Wema Bank has rewarded 273 customers with a total of ₦17.96 million, demonstrating the strong early impact of its refreshed customer rewards platform and reinforcing its commitment to rewarding everyday banking.
Launched on May 2, 2026, as part of the Bank's 81st
anniversary celebration, this season of the campaign introduced a more
structured and inclusive rewards framework designed to encourage positive
financial habits while recognising customer loyalty across the Youth, Women and
Mass Market segments.
The season opened with a special anniversary
activation at Ikeja City Mall, where 81 customers received ₦81,000 each,
resulting in ₦6.56 million in rewards on launch day. Since then, the campaign
has continued to reward customers through daily and monthly draws, with an
additional 192 winners emerging within the first month.
Across the Youth segment, 37 students have received
rewards worth ₦4.4 million, including 20 students who received ₦50,000
PocketMoni rewards and 17 university students who received ₦200,000 each in
Tuition Support.
The Women segment also recorded strong participation,
with 12 customers receiving ₦150,000 each through the #SelfCare category, while
the Mass Market segment recorded the highest number of winners. Within the
first month, 120 customers received daily cash rewards, and 23 customers won
₦200,000 each in the monthly draw, bringing total rewards in the category to
₦5.2 million.
Commenting on the campaign's early impact, Wema Bank's
Managing Director and Chief Executive Officer, Moruf Oseni, said; “At Wema
Bank, we believe loyalty should be rewarded in ways that are meaningful,
transparent and accessible. The response to Season 5 of the 5 for 5 Rewards
campaign has been encouraging, and seeing hundreds of customers benefit within
just one month reinforces our belief that everyday banking should create
everyday opportunities.
Beyond rewarding transactions, we are encouraging
positive financial habits while delivering real value to our customers. He
added; “This is only the beginning. With more reward categories, more winners
and more opportunities still ahead, we remain committed to creating meaningful
impact for our customers and ensuring more Nigerians experience the value of
banking with Wema."
Customers can participate by opening or reactivating a
Wema Bank account, funding it with a minimum of ₦5,000, maintaining an average
monthly balance of ₦5,000, and completing at least five transactions every
month using the ALAT app, Wema or ALAT cards, or *945#.
With over ₦170 million earmarked for rewards between
May and December 2026, thousands more customers are expected to benefit as the
campaign continues, reaffirming Wema Bank's commitment to rewarding loyalty,
promoting positive financial behaviour and delivering value beyond banking.
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