MarkHack 5.0, Nigeria’s premier marketing, media, and technology conference, will host the official unveiling of Ad-Agency GPT—Africa’s first generative AI platform purpose-built for marketing and advertising agencies.
The platform will be introduced by Tomi Davies,
Collaborator-in-Chief at TVC Labs and founding President of ABAN, alongside Dr.
Victor ‘Gbenga Afolabi, Group CEO of GDM Group, on Friday, June 5, 2026, at the
Oriental Hotel, Victoria Island, Lagos.
Ad-Agency GPT represents a significant leap in
marketing infrastructure across Africa. Designed as an end-to-end intelligent
system, the platform supports the full agency workflow—from interpreting client
briefs and generating culturally calibrated copy, to campaign planning,
strategic scenario development, and content validation. Its integrated
architecture enables agencies of any size to operate with the sophistication,
speed, and strategic depth traditionally associated with large global networks.
At its core, the platform embeds deep contextual
intelligence. By encoding African consumer behavior, regional language nuances,
FMCG activation models, and cultural dynamics, Ad-Agency GPT produces outputs
that are inherently market-ready—addressing a critical limitation of generic AI
tools that often lack local relevance. It also enables teams to retain and
build on institutional knowledge, ensuring continuity, learning, and
progressive refinement across campaigns.
This year’s conference, themed “The Culture Algorithm:
AI × Human Experience,” will convene leading voices across marketing,
technology, policy, and the creative industries to explore how AI is reshaping
culture, identity, and decision-making. Within this context, the unveiling of
Ad-Agency GPT signals a pivotal shift—from AI as a tool, to AI as foundational
infrastructure for marketing execution in Africa.
Attendees will experience live demonstrations of the
platform, including campaign ideation, multi-format content generation, and
culturally adaptive strategy development. These sessions are designed to
provide practical insight into how agencies can accelerate workflows, elevate
creative output, and deliver campaigns that resonate across diverse African
markets.
Ad-Agency GPT will launch with an open-access model,
enabling immediate adoption across the ecosystem. A Pro tier—featuring advanced
capabilities such as enhanced output capacity, collaborative workspaces, and
access to GDM Group’s proprietary campaign playbooks—will be introduced as the
platform scales. This phased approach positions the platform not merely as a
productivity tool, but as a long-term operating system for agency growth and
competitiveness.
The unveiling of Ad-Agency GPT at MarkHack 5.0
reinforces the conference’s role as a catalyst for industry transformation. It
underscores GDM Group’s leadership in advancing AI-driven marketing innovation
across the continent.
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