As stakeholders around the world commemorate World Bicycle Day 2026, BrandEscort Communications, organisers of the Cycling Lagos and Cycling Kano events, has reaffirmed its commitment to promoting a greener and more sustainable future in Nigeria and across Africa.
In a statement issued in Lagos, the Managing Director
of BrandEscort Communications and Convener of Cycling Lagos, Bamidele Adeleye,
called on governments, corporate organisations, development partners,
non-governmental organisations, and individuals to intensify efforts towards
protecting the environment for future generations.
"We have always believed that a greener future is
possible. However, achieving it requires collective action from all
stakeholders—individuals, corporate organisations, governments, and NGOs. We
must work together to preserve the earth because we have no other place to call
home," Adeleye said.
He noted that this year's World Bicycle Day is being
observed under the theme, 'Cycling for a Greener Future,' which underscores the
vital role of bicycles in reducing carbon emissions, improving public health,
easing traffic congestion, and building more sustainable cities.
According to him, the bicycle remains one of the most
affordable, accessible, and environmentally friendly means of transportation
available to millions of people around the world.
"World Bicycle Day serves as a reminder that
every bicycle ride contributes to a cleaner environment, healthier communities,
and a more sustainable future. As cities continue to grapple with climate
change, pollution, and transportation challenges, cycling offers a practical
solution that benefits both individuals and society," he added.
Since its inception, BrandEscort Communications has
continued to champion cycling advocacy, road safety awareness, fitness, youth
engagement, environmental sustainability, and the development of a vibrant
cycling culture across Nigeria through its flagship initiatives, Cycling Lagos
and Cycling Kano.
As preparations gather momentum for the 5th edition of
Cycling Lagos and 2nd Cycling Kano 2026, Adeleye urged stakeholders to support
initiatives that encourage cycling and sustainable mobility in the country.
"At BrandEscort, we believe that increased
investment in cycling infrastructure, public awareness campaigns, and policies
that support non-motorised transportation will contribute significantly to
building healthier, safer, and more liveable cities.
"On this World Bicycle Day, we encourage
Nigerians to embrace cycling not only as a recreational activity but also as a
practical means of transportation that can help create a greener and more
sustainable future for generations to come," Adeleye stated.
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