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In commemoration of this year’s International Day of Education, Promasidor Nigeria, a leading food and beverage company, has reinstated its commitment to promoting education and child nutrition in the country through various initiatives.
The company has been enhancing educational quality in
schools across the country through its high-quality nutritional products and
initiatives. Through the ‘Ikun Milk Day’ program, it has also provided its
dairy products that contain essential nutrients to students.
Against this backdrop, the Company’s Chief Executive
Officer, Francois Gillet, emphasized the strong link between nutrition and
education, stating that proper nutrition is critical to helping children reach
their full potential by providing the nourishment they need to learn, grow, and
thrive.
The Promasidor boss affirmed that the company’s dairy
products are fortified with key nutrients, including calcium, vitamins, and
essential minerals, which are vital for bone development, cognitive function,
and overall well-being.
He stated that the company’s belief that improved
nutrition directly contributes to better educational outcomes and long-term
societal growth defines the quality of its products.
For nearly a decade, Promasidor has empowered
secondary school students nationwide through its flagship career guidance
programme, “Harness Your Dream.” The initiative targets Junior Secondary School
3 (JSS 3) students at a critical stage when career-defining academic decisions
are made, equipping young Nigerians with the knowledge needed to pursue
sustainable, fulfilling career paths.
This stems from the Company’s over two decades of
mathematics subject development through its programme ‘Cowbellpedia TV Quiz
Show.’
Cowbellpedia,’ themed ‘Mega Minds’ in 2025 has recently been made more comprehensive to cover subjects, such as Science, Technology, Engineering, Mathematics (STEM); to reflect the broader areas of interest for students, with a bigger prize offering of up to ₦100 million, including cash rewards, laptops, other learning equipment, and products.
The top winners were also offered an all-expense paid
educational excursion to South Africa.
This underscores the company’s mission to contribute
meaningfully to the country’s educational development, a practical
demonstration of how the private sector can help strengthen educational
standards through collaboration.
Promasidor Nigeria, with a portfolio of unique brands
that include Cowbell, Loya Milk, Miksi, Top Tea, Onga Seasoning, Twisco, and
Kremela, is committed to connecting with consumers through worthy initiatives.

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