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| François Gillet. CEO, Promasidor Nigeria. |
In commemoration of International Women’s Day 2026, Promasidor Nigeria proudly joins the global community in celebrating the resilience, achievements, and transformative contributions of women under this year’s theme, “Give to Gain.”
At
Promasidor, “Give to Gain” is more than a theme it is a philosophy that shapes
how the company leads, grows, and creates impact. It reflects a deep-rooted
commitment to empowering women across its entire value chain from female
professionals driving innovation within its corporate structure to women
distributors, retailers, and community partners strengthening its nationwide
presence.
Women at
Promasidor are not just contributors; they are catalysts. They lead with
vision, shape strategy with insight, and unlock new possibilities across the
business. They power operational excellence, champion innovation in the
marketplace, and embody the spirit of resilience and transformation that drives
sustainable growth.
Speaking on
the significance of the day, the Chief Executive Officer, François
Gillet, emphasised the transformative power of inclusion:
“Women are
not just participants in development; they are drivers of transformation. At
Promasidor, we believe sustainable growth is built on shared opportunity.
Through access, mentorship, leadership pathways, and support, we build stronger
institutions, resilient communities, and a more prosperous nation. ‘Give to
Gain’ is not just a message for today it is a call to action for the future.”
He further
reiterated that empowering women is both a moral responsibility and a strategic
imperative that fuels innovation, operational excellence, and long-term
economic progress.
Beyond its
corporate structure, Promasidor recognises that women remain at the very heart
of its value chain as mothers, caregivers, professionals, entrepreneurs, and
decision-makers who choose its products for their families and businesses.
Their trust fuels the company’s purpose. Their loyalty strengthens its impact.
As a trusted
household name in Nigeria’s food and beverage industry, Promasidor Nigeria
continues to leverage the influence of its brands including Cowbell, Loya,
Miksi, Top tea, Onga, Twisco, and Kremela. The company remains intentional in
its commitment to promoting gender-inclusive leadership and talent development,
supporting female entrepreneurs within its distribution network, advancing
policies that encourage work-life balance and productivity, and investing in
community initiatives that uplift women and girls.
Promasidor
Nigeria reaffirms that investing in women delivers measurable and sustainable
returns not only for business performance but for stronger communities,
thriving economies, and inclusive workplaces.
As a
responsible corporate citizen committed to global best practices in innovation
and quality, the company remains focused on delivering long-term value to
consumers, communities, and the national economy.
This
International Women’s Day, Promasidor celebrates the courage, resilience, and
influence of women everywhere confident that when women are supported,
empowered, and elevated, we all rise, and we all gain.
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